Carvel was a great project to work on, and I’m not just saying that because of the Carvel ice cream cake our studio was given for wrap of this project. But it WAS delicious.

This was my first project I did as a Commercial Producer, one I was really excited to tackle. Carvel wanted a bit of a rebranding along with a full set of social media ads. That included a full :30, along with 3 different :15s, and various cut downs.

These animations would also include brand new character designs that would go on to end up in future branding, packaging and the like.

Coordinating all of these elements, along with ensuring the clients were happy to take these characters and move forward with them for many years will always be a highlight of my career.